It’s old news that social media has changed the way businesses interact with their customers online: social platforms like Facebook, Twitter and Instagram have given brands more opportunity to engage directly with their audience, but they’ve also changed the dynamic between businesses and their customers.
You’d be hard pressed to find a business that doesn’t use social media marketing to some degree, but many make the mistake of creating generic social media campaigns that are doomed to fail in increasingly cluttered social networks.
We know that successful social media marketing is highly targeted at specific buyer personas and stages in the buyer journey. We develop tailored social media marketing strategies that break through the clutter to target your most valuable customer segments in their natural online habitats. Our strategies combine organic and paid social media promotion, as well as ongoing community management to ensure your social media customer experience is in top shape at all times.