Nowadays creative solutions are required on the whole process of creating a product or just communicating it. At wam we work with a Design Thinking approach, that means, trying to have solutions from as many sources as possible and identifying then which one fits better to project’s needs.
Any time we get the possibility, we try to involve client and personas on the exploring part of the briefing in order to collect information from different perspectives.
As we work with small teams on each project, the information exchange of strategy, goals, requirements etc are always covered and each person from the team provides the best solution on their field.
Some of the important points to have in mind:
Create an international and diverse team as much as your clients are
Keep consistency between works that have been done for clients
Involve client in maintenance of content creation
Analyse results afterwards to improve results by working on small updates