Hotel Industry Case Study: Artiem Hotels

ARTIEM Hotels

ARTIEM Hotels is a hotel chain with properties in Menorca, Madrid, and Asturias. The ARTIEM team stands out for its “Freshpeople” business model that’s committed to happiness and wellbeing.

client

ARTIEM Hotels

Sector

Travel & tourism

Goal

Impact online business.
Reinforce online communications.

services

Branding Inbound Marketing Paid Media Web Development

results

A much more efficient and profitable platform in only one year

ARTIEM Hotels achieved a 39% increase in their online billings and a 31% increase in online bookings in one year. Besides, they saw a six percent improvement in their Return on Investment (ROI).

Increase in online sales:

39%

Increase in online reservations:

31%

Challenge

Increase online sales, reposition the brand, and improve the user experience

ARTIEM needed to give a push to its online communication and to let it be known just the way it is. It also needed to convey an image that corresponded to its renewed values in its Brand Platform. It also needed to get this done to increase its direct online reservations and the revenue coming from this channel.

Solution

A complete Inbound Marketing project that drives the brand and its results

Thanks to WAM’s extensive experience in the tourism industry and in hotels, we carried out an Inbound Marketing and Web Development plan with a particular emphasis on creating campaigns that helped boost direct sales on the ARTIEM website. As a result of our efforts, we earned more online revenue and gained greater brand recognition.

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