The Instituto de Empresa, known in English as IE, is a globally-recognized name in higher education. IE Business School was the #3 business school in Europe and #1 in Spain in the Financial Times’s 2017 European Business School Ranking.
ieXL (Exponential Learning) is a business unit within IE that formed in 2017 to address continuing learning needs for new professionals that are progressing in their careers in an increasingly globalized world.
During 2018, we generated leads for professional learning programs with diverse targets. Some of these programs were for a particular niche, and others were for those with a more affluent socioeconomic background. The open rate was higher than 65% and the downloads 45% in the Inbound Marketing workflows targeted toward a database with 3,000 new leads generated through Paid Media campaigns.