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< Case Studies / Palladium Hotel Group

Quality content geared towards conversion in six languages

client
Palladium Hotel Group
sector
Travel & tourism
Goal
Content Marketing. Search (SEO)

Palladium Hotel Group is an internationally-recognized hotel chain. It operates under different brands and subbrands: Grand Palladium Hotels & Resorts, Palladium Hotels, TRS Hotels; Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Ayre Hotels, Only YOU, and Hard Rock Hotels.

results

A global platform with content optimized on four continents
+230
URLs
6
languages

Thanks to an international team spread out across four continents; Palladium Hotel Group successfully achieved a 126-URL value-added website with content produced and optimized in six different languages. 
 

Challenge

A valuable content marketing project to capture new sales opportunities

The hotel chain needed a content marketing project focused on adopting and implementing a value-generating strategy to optimize 327 priority pages on their website. The goal was to land new additional sales opportunities from optimized, value-adding content.

Solution

A website with country-specific, localized content

Thanks to WAM’s extensive experience in the hospitality and tourism industries, we proposed that Palladium Hotel Group create a value-adding, optimized website in six different languages (English, Spanish, German, Portuguese, French, and Italian).
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