Challenge
Increase direct web earnings
Marjal needed a website with a more attractive design and increase both the online earnings generated and the reservations made on this channel.
The goal was to increase the traffic, as well as the quality of that traffic, also to increase the number of reservations and boost the billing volume by getting the most out of its digital channel, which up until that point, the client had not entirely taken advantage of its potential.
Solution
An Inbound Marketing and Paid Media plan, all with the efficacy of Marketing Automation
WAM proposed creating a complete Inbound Marketing plan along with digital marketing campaigns (focused explicitly on seasonality and long-term stay offers) and Paid Media. We also implemented a Marketing Automation tool, thanks to our HubSpot partnership to achieve process efficiency while delivering the most optimized performance possible.