Miniland Group is a Spanish firm specializing in educational toys for all stages of childhood development. Miniland Group produces baby care and education toys under the Miniland brand and educational toys under the Miniland Educational brand. The firm is globally-renowned in countries like the United States, Canada, Hong Kong, and other parts of the Americas and Asia.
Brand positioning. Rebranding. E-Commerce implementation
Miniland successfully increased its web traffic by more than 40% both on its website and blogs. It also increased its activity on social by over 40% thanks to the drive for brand awareness. Not only that, Miniland increased its database of prospects by 60%.