Why Should Your Business Hire A Digital Marketing Consultancy?
Marketing 360º
Feb 27, 2020
Natalia Bergareche
Head of Corporate Marketing
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Why Should Your Business Hire A Digital Marketing Consultancy?

Home > Why Should Your Business Hire A Digital Marketing Consultancy?
If you want to carry out a successful digital marketing plan, your first step is to execute and analyze different actions, know where every marketing technique fits in your strategy, and map out real-life scenarios. Fortunately, a digital marketing consultancy can help you do just that. What else can these consultants do for your organization?

digital marketing consultant

If you want to implement new projects in your organization, restructure its digital capabilities, or launch a new initiative to maximize and optimize your performance, it’s time for you to enlist the services of a digital marketing consultancy. A digital marketing agency will help you organize ideas and concepts, carry out strategies, and put the different stages of your project into motion from the initial brainstorm to its execution. 

What is a digital marketing consultancy? 

A digital marketing consultancy guides companies when organizations seek to position themselves in the digital space and offer personalized assessments through a process that includes the evaluation, optimization, and development of solutions in their businesses.  

Enterprises need to develop a methodology that ensures their efforts and investments in online-based efforts bear fruit but also have expert, qualified advice to get there. Digital consulting firms help resolve any of those queries that don’t let us have an adequately optimized digital presence.  

 

Why hire a digital marketing consultant? 

There might be many of you who think that the marketing department or the person in charge of marketing in an organization can carry out the consulting process on their own, but that’s not the case. Agency services offer a new perspective and a level of specialization that’s hard to reach by any other means. 

These are the reasons for hiring a digital marketing consulting firm: 

  1. An outside perspective: One of the main motives for hiring a consultant is to get an external point-of-view. They see things with more clarity, and above all, objectivity.  

  2. Specialization: A digital strategy consulting firm gives you the chance to work with specialists from across all areas of the marketing spaces such as UX, SEO, Social Media, and more. You’ll optimize timeframes and resources by working with specialists in these fields. 

  3. Costs: Time is money, and a consultant can save an organization money. Their expertise will ensure they can solve problems faster.

  4. ROI: A reputable consulting firm will ensure the spend will be worth it, and you can measure its profitability from your performance indicators. 

Digital strategy consulting ROI 

 

What can digital marketing consulting services do for your organization? 

A digital marketing consultancy creates digital marketing plans, defines the strategies you need to position yourself on the market to grow and then execute them and consider the necessary channels to communicate them to reach your target audience successfully. 

They’ll also go into critical aspects for developing any enterprise, such as: 

1. Website

A consultant analyzes what it needs, the best technology to build your website and your business as a whole. It will help you design a web that best represents your brand and is also the most attractive for your customers and boosts its ability to convert.

2. Digital Communications

A digital consulting services firm can analyze your firm’s real-time situation and define and develop the full profile(s) of your potential customer(s) (Buyer Personas) you’re going to target. Then they’ll take all that information and implement a  360° Marketing plan based on an analysis of your market, your competitors, and your business goals. One of the other fundamental pillars for your corporate communications strategy is to figure out on what digital channels we’re including (social media, corporate blogs, etc.) as part of our approach. 

How a digital marketing consultant can help your company 

3. Sales Strategy

One of the primary differences between digital and traditional marketing is that online advertising creates positioning and an increase in your community size. A digital marketing consultancy determines what campaigns you should carry out, when, what segmentation parameters are the most effective. They’ll also tell you what content will benefit us most in our strategy, as well as being up-to-date in the different types of advertising formats that are widespread on digital channels. That means they tell us how and where to sell our product or service.

4. Performance Measurement

All these aspects aren’t efficient if we fail to measure everything that determines our project’s success or failure. These indicators include the number of visits to our website, the ROI of our different campaigns, conversion rates, new customers, and more. A digital consultant will help you develop an online dashboard that will help you monitor the progress of your digital strategy using analytics data and deliver you real-time insights to make your strategy better immediately. 

5. Technological Tools

The Digital Transformation dictates that it’s fundamental we implement and use Marketing Automation tools. There are numerous, diverse options out there on the market, and with the growing number of options out there, having an expert digital transformation consulting firm at your disposal will help you find the one that best meets your needs. The consultant will also help you implement it in your organization and train your team, so they know how to get the most out of it. It’s one of the most valuable services we can acquire in today’s business environment. 

 

The steps of the digital marketing consultancy process 

Steps for the digital marketing consultancy process

Once you’ve retained the services of a digital marketing consultancy, they’ll go through each of the stages of their process. 

Step 1: Perform a prior SWOT analysis. We need to know where our starting point is and to look at the company’s competitive panorama, market context, market opportunities, weakness, and more. The SWOT analysis provides the information needed to start by understanding your specific context. 

Step 2: Define SMART goals. We have to set clear goals that align with the business to determine what actions we’ll carry out. We’ll also make a comparison and evaluate the metrics and sales, as well as craft the digital conversion funnel to follow.

Step 3: Identify the target audience. We develop a detailed description of our target that details who they are, their tastes, needs, problems, concerns, etc. That will be our Buyer Persona. We’ll then need to implement 360° customer acquisition techniques to reach users through different channels and cohesive experience. 

Step 4: An SEO and SEM expert will run a technical analysis of the domain authority we have online as well as our content’s relevance and the elements to improve and strengthen in the digital realm. 

Step 5: Form the team of human resources and tools. This step involves figuring out who you need to carry out the strategy, as well as decide on the devices, platforms, and other tech needs. 

Step 6: Implement the plan and support the client team in the process. A digital marketing consultant not only determines the strategy as part of its service offering but also includes training and support throughout implementation to guarantee the desired results.  

 

A digital marketing consultancy helps you understand the market where your market operates, the competition, your strengths and weaknesses, the trends making their mark, and other components. At We Are Marketing, we specialize in implementing digital marketing strategies in industries such as travel and real estate that can propel your company towards success. We’ll help your business in its Digital Transformation journey! 

 

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