Content Marketing
Dec 13, 2017
Giorgio Ascolese
CEO of We Are Marketing
social medium linkedin twitter google+ email email linkedin linkedin

5 Business Podcasts That Every CEO Needs to Subscribe to and Why

Home > Content Marketing > 5 Business Podcasts That Every CEO Needs to Subscribe to and Why
Podcasts are a form of content marketing that has seen its popularity grow over the last few years. Companies are incorporating their podcasts into their marketing strategies to increase traffic, build relationships with listeners, and drive business growth.

CEOs should subscribe to expert podcasts from companies that are thought leaders and innovators in your particular industry. Listening to these podcasts gives you an excellent way to gain insight into the elements of a successful podcast, along with letting you stay up-to-date with industry news, technological developments, and other factors you need to be aware of because of their potential for affecting your business. 


But there are so many podcasts, yet CEOs have a finite amount of time. For that, we've rounded up our top 5 business podcasts that all CEOs should subscribe to:


Business Innovation & Leadership

Innovation & Leadership is a podcast that delves into the secrets of the world’s most successful people. In every episode, they interview high-achievers including professional athletes, CEOs, scientists, and Hollywood filmmakers. What do they talk about? They reflect on the ways they strive to overcome failures, strive for the best, and reaching peak levels in their respective industries.


This podcast is a fantastic way to learn about economic, physical and mental barriers and how you can overcome them to become incredibly successful in your line of work from some of the most high-achieving people in the world.


You can listen and subscribe to Innovation & Leadership on iTunes, GooglePlay, and on the Stitcher app if you have an Android device.


Dose of Leadership

The Dose of Leadership podcast is for CEOs that are looking to find inspiration from real-life leadership heroes. Richard Rierson is a leadership expert with over 25 years of experience as a member of the United States Marine Corps, aviator, entrepreneur, and corporate executive.


In this podcast, Rierson sits down with some of the world’s most prominent leaders. They range from military personnel and business leaders to spiritual heads and authors, including Barbara Corcoran of the United States edition of Shark Tank. While the guests come from all walks of life, and from backgrounds one could see as disparate, they share a common bond: they are dedicated “ the pursuit of the truth, common sense, & courageous leadership.”


From all of these guests, Rierson’s podcast seeks to educate and inspire listeners to use courageous leadership to, in turn, encourage those who follow them and become real leaders of influence.


You can listen and subscribe to Dose of Leadership on iTunes and Stitcher.


IdeaCast, from The Harvard Business Review

This weekly podcast from The Harvard Business Review features leading thinkers, innovators, and influencers in business and management. Sarah Green Carmichael, an executive editor at HBR, has sat down with personalities such as Phil Knight, former chair and CEO of Nike, Dan McGinn, senior editor at Harvard Business Review, and Elena Botelho, a senior partner at leadership advisory firm ghSmart.


This podcast, one of three podcasts from HBR, is an excellent source of inspiration in business, technology, and leadership. All CEOs can significantly benefit from all these insights on IdeaCast.


You can listen and subscribe to IdeaCast on iTunes, GooglePlay, Stitcher, RSS, and Spotify.


Office Hours

Daniel Pink, the author of six books including Drive: The Surprising Truth About What Motivates Us, was voted in the top 15 business thinkers in the world by London-based Thinkers 50 along with other heavyweights Clayton Christensen and Michael Porter. After serving as a speechwriter for former US Vice President Al Gore from 1995 to 1997, he hosted and co-produced “Crowd Control,” a National Geographic Channel series on human behavior. Along with having served as a contributing editor at publications such as Fast Company, Pink currently serves on the advisory boards of RiseSmart, Betterment Institutional, Heleo, and HubSpot.


His Office Hours podcast, what he likes to call "Car Talk…for the human engine," has Pink and a special guest open up their phone lines for an hour about once a month to talk about just about anything but primarily focused on work, life, and of course, business.


Office Hours episodes are full of engaging, enlightening, and inspiring content from some of the world’s foremost business leaders and innovators. The guests that have come in for office hours with Pink include Adam Grant, Malcolm Gladwell, and Gretchen Rubin.


You can listen and subscribe to Office Hours on iTunes or RSS. You can also download MP3 files of each episode off of the Office Hours website.


The Bottom Line

Evan Davis, the lead anchor of BBC Two’s Newsnight program, who is also the BBC's former Economics Editor and a former host of the Today Programme on BBC Radio 4, hosts this business discussion program available in a podcast format. In each episode, he talks to groups of about five business leaders and entrepreneurs about industry issues. He poses questions about recent trends, problems, and other business topics that his guests discuss and answer.


It’s an informative and educational podcast that will benefit CEOs in keeping them up-to-date and informed about the topical issues they may face in their business. Recent topics have included business ethics, department stores, strategy, and the survival and failure of restaurant chains.


You can subscribe to, and download episodes of The Bottom Line from the BBC Radio 4 website.


These are just some of the best marketing podcasts for CEOs to listen to for inspiration. There are many different tools that you can use to grow your business and podcasts are just one of them.


If you would like to know how you can use WAM’s services to help you grow your business, don't hesitate to get in touch with us so we can get started.


views zoom copy 17
< Previous post All posts Next post >
Your inbox deserves great content

Subscribe to our newsletter and stay up to date with the latest digital trends.

Tick. Tock. Time to get updated.
Your inbox deserves great content

Subscribe to our newsletter and stay up to date with the latest digital trends.

No thanks. My inbox is fine as it is.
Related articles
Content Marketing

Mar 15, 2022

By María Bolivar

Call to Action: how to optimize your CTAs to increase blog conversion

Content Marketing

Sep 16, 2021

By Patricia Peñalver

B2B Content Marketing Techniques: find the perfect message

Content Marketing

Jul 28, 2021

By Kristen Baird

Types of web content and social media to increase engagement