In a recent post on our blog, the Agile methodology emerged at the beginning of the 2000s, with the intention of correcting some bad practices in project management and, today, it’s a standard model in many multinational corporations.
A group of professionals satisfied with the solutions that traditional project management models provided came up with The Agile Manifesto. The Agile Manifesto includes the 12 principles and values that seek to improve management.
For successful Agile Methodology implementation in your firm, it's essential that projects are not anchored in traditional protocols. You need to gear your strategies towards actions that produce results from the very first minute, even if you had not included them in the planning for that particular stage.
It’s about breaking with traditional projects that use linear planning methods, that, along with being very time-consuming and not productive, don’t take possible changes and new updates, until you deliver the product or service to the customer.
For example, if the customer needs content, project planning does not have to follow the usual set of steps: audit, buyer persona study, content calendar planning, and so forth. It’s possible that, upon listening to a client, we realize that the firm has recently opened a new line of business or, perhaps, the company has announced layoffs.
What do we do: do we follow traditional contracts’ rigid strategies, or do we adapt and focus on the client’s specific need? In this context, communications and content will focus on the client’s specific needs at that given time, have value-added content about that new product, or to know how to communicate layoffs. We will directly go ahead and solve the client’s specific problem.
In the case of a financial services firm, we’ll need to monitor how stock and financial markets evolve and how to adapt business strategies and continue to generate profits in the face of unforeseen events.
Corporations that don’t implement the Agile Methodology in their project management will always depend on a protocol that will require approval for every step they take. Companies that do implement this formula gave greater trust in the employee and will be more profitable.
Source: Daria Nepriakhina (Unsplash).
The professional profiles you need for each project will depend on a specific project’s context. For successful Agile implementation, you need professionals that possess these characteristics that are part of the 12 principles of the Agile Manifesto:
- Business vision.
- Ability to perform their work knowing the behavior of the market and competition.
- Ability to understand what the company needs.
- Constant communication between all departments involved in a project and teamwork.
Agile projects have short, medium, and long-term objectives. From there, we need to be agile, understand what the customer needs, make sure the pieces are always geared towards results, see what benefit each action has, and go straight for it.
If you have doubts about whether you can implement the Agile methodology with your company's internal resources, or you think you need help from a trusted partner to apply the Agile methodology in the workplace better, we can help. We Are Marketing has been implementing this formula for a long time with our customers, with the aim of achieving results right from the get-go. Get in touch with us, and we will tell you everything you need to know.
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