Content Marketing
May 05, 2015
Ricardo Vilardi
Creative Manager
twitter google+ email email linkedin linkedin

Gary Arndt: Follow Him! (If You Can)

Home > Content Marketing > Gary Arndt: Follow Him! (If You Can)
Many dream of travelling around the world for the rest of their lives, but only very few succeed. Gary is one of them. Since 2007, this incredible man has dedicated his life to discovering new places and cultures, reporting his journey on his travel blog "Everything Everywhere" with around 100,000 readers monthly.

Gary Arndt


1. Portrait 

Since 2007 I have been travel around the world full time. I have no home or any established base. During the 8 years I’ve been traveling, I’ve established a social media following of over 1,400,000 followers with an audience of over 40,000 followers on 5 different platforms.  My blog, Everything Everywhere, was named by Time Magazine as one of the 25 Best Blogs on the Internet and I was also named by both the Society of American Travel Writers and the North American Travel Journalists Association as their Travel Photographer of the Year.  

During my 8 years on the road I’ve been to over 175 countries/territories around the world and all 7 continents. 

Prior to my life as a traveler, I started an early Internet consulting firm. I sold the company in 1998 and afterwards started a web based business intelligence software company and one of the largest network of video game sites, which had a reach of 50,000,000 page views per month at its peak. 


2. The phrase that best describes you

The ability to adapt is more important than the ability to plan. 


3. Your greatest success story 

Given the nature of what I do, I’m not running campaigns per se. Everything I do is a constant stream of engagement. Having established myself over 8 years of traveling, I think I’ve established myself to promote more personal projects in the future. 


4. Who is your hero and why?

I don’t have many heroes. I’m not a hero worshiper. There are a few people who I look up to: Ted Williams (an American baseball player), Vince Lombardi (American Football coach), Philip Glass (composer), 


5. If you could, what would you change in your professional environment? 

As an influencer, I see things which most companies never see. I deal with my followers in a very personal way, often meeting them for drinks or dinner. I’m answering personal emails that deal with people’s fears and aspirations when it comes to travel. 

As an industry, the travel sector has fallen well behind the food and fashion sectors in working with influencers. Travel is something which people have often made decisions on based on the recommendations of friends and family. Online, influencers often fill the role of well traveled friends. I’ve been told by the VP of Sales for an adventure travel company which sponsors me about how my coverage of a trip was responsible for over $150,000 in bookings… one month. 

Most companies and destinations haven’t realized the power of working with influencers. Many of those who have tried have only had clumsy, ham fisted efforts. 

Variety recently did a poll of who influences teens. What they found was that 8 of the top 10 people were not actors, musicians or athletes. There were online influencers. 


6. What tools and/or techniques would you recommend?

There is nothing fancy that I use. I use the base tools for all the major social media platforms. 


7. An advice for tomorrow

I am a big believer that people ultimately prefer to engage with other people. People don’t want to have a conversation with a brand, nor is it even really possible. Companies need to find a way to personalize what they are doing and put the face of a person behind it.


And here´s the third degree of Gary! If you're left wanting more and want to follow him closely, check out his Twitter: @EverywhereTrip

To be aware of our upcoming interviews and other interesting information, subscribe now to our newsletter and be the first to know about our latest news.


views zoom copy 17
All posts Next post >
Your inbox deserves great content

Subscribe to our newsletter and stay up to date with the latest digital trends.

Tick. Tock. Time to get updated.
Your inbox deserves great content

Subscribe to our newsletter and stay up to date with the latest digital trends.

No thanks. My inbox is fine as it is.
Related articles
Content Marketing

Mar 15, 2022

By María Bolivar

Call to Action: how to optimize your CTAs to increase blog conversion

Content Marketing

Sep 16, 2021

By Patricia Peñalver

B2B Content Marketing Techniques: find the perfect message

Content Marketing

Jul 28, 2021

By Kristen Baird

Types of web content and social media to increase engagement