The Next Great Tourism Revolution: A Report on Travel and Tourism Trends

Tourism Trends

A journey through tourism marketing’s future and its transformation

The leisure and tourism industry is going through a change from its roots all the way to the most minute detail. This metamorphosis is crushing the paradigms and dogmas that we deemed valid, up until now. We've taken a deep-dive into all the actors involved in this process to come up with 30 global tourism trends that will help turn you into a leader in the industry. This report will serve as your roadmap for 2019 and beyond. Now the question is: Are you going to get left behind? 

1
Do you know your customers?
2
Do you have brand awareness?
3
Do you craft one-of-a-kind experiences?
4
Do you use the latest technology?
5
Does your business have prospects?
6
Do you know how to adapt to the changes that come your way?

The why behind this report:

Context is king

The key to building a solid business that's capable of overcoming significant challenges is understanding what's going on in the industry. 

Key trends

Position yourself as an industry leader by leveraging the latest technology and innovation to stay one step ahead.

Practical tips

The secret to success is putting it all into action. That's why we leave you with useful tips to put this all into practice from the get-go.

Four Pillars of Change in Tourism Marketing

Innovation

The only tool able to unleash your full potential
CONCEPT #1 How to empower innovation in your firm CONCEPT #2 The future of tourism in 2045

Culture

New surroundings need new norms
CONCEPT #1 Digitize or die CONCEPT #2 World McDonaldization

Authenticity

The key to success in the tourism industry is differentiation
CONCEPT #1 The experience economy CONCEPT #2 The customer in the middle of everything

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