They’re creating a mind-reading implant.
Don’t you think it’s time to update your ideas?
If the future’s the destination, technology’s the direct route
From Gutenberg's printing press to the telephone line, and of course, the Internet, technology has tended to be the primary driver for the significant changes we've lived over the past millennium. Each of these great inventions has let us explore new paths, and at times, changed the world as we knew it.
Technology is currently evolving at a speed so accelerated that it's causing industries to undergo a sudden metamorphosis, with the tourism industry being one of them. Flying cars, the Hyperloop, space travel-these phenomena that we once considered Science Fiction are now a reality.
For us in the tourism industry, these new modes of transportation present an opportunity and a means of arriving at the sector's future. We'll only be able to go farther if we use technology to guide ourselves through creating travel and tourism marketing strategies.
AI will elevate tourism marketing’s quality
While AI is still not that intelligent today, we know its future capabilities point to a starring role in a limitless number of processes. In marketing in the tourism industry, AI will give you the power to digest previously-invaluable quantities of data and turn them into valuable information. All this data will provide you with the keys to improve and personalize the service you offer to your clientele (Artificial Intelligence in tourism): welcome a guest with their favorite drink based on their previous orders in the hotel bar, offer a discount at the spa if they had gone previously. AI will increase your ability to surprise your customers and foster their loyalty.
AI is closely related to chatbots, the virtual assistants that respond to users through instant messaging. Chatbots can carry on a coherent, functional conversation with a user in real-time, adapting to users' answers. They let you provide high-quality customer service, sending useful information in real-time, all while using fewer resources.
The number of smart speakers will double the 225 million we currently have in two years, and in 2020, they’ll be responsible for 50% of all Google searches. 57% of American users already use them on their trips. It will be imperative for you to adapt your website content to voice search to maintain good SEO. The era of conversational marketing is here.
Download The Next Great Tourism Revolution: A Report on Travel and Tourism Trends